What's My Niche & Target Audience Workbook

What is a Niche market?

A niche market is a defined subset of all your potential customers, ideally the specific group of people most likely to buy from you. Identifying your niche market means defining their demographics, shared values and interests, the common problem you help them solve, their preferred price point, and much more.

What is a Target Audience?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. The target audience may be dictated by age, gender, income, location, interests, or a myriad of other factors.

Sometimes we have tons of ideas in our heads but we don't quite understand how to decipher what would be a profitable and enjoyable business or who our consumers, customers, or clients will be. With this workbook you'll be learning how to determine your business and who will your consumers will be. WHAT and WHO is the first step to creating a successful business.

Let's GO!!!